A project more than a documentary alone. We created a concept allowing people to follow the production period through an app. Offering an inside in the world of top-athletes, supporting the film during production and creating an audience upfront.

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The film premiered in Berlin the week before the marathon. To create a buzz we launched a campaign: The Unknown Winner, giving people the opportunity to win tickets for the premiere. The moment the film premiered in Berlin, the film also premiered on Vimeo and the app. Offering people internationally the opportunity to watch the film at the same time.

 

The story:

A story about Geoffrey Kipsang Kamworor, a young Kenyan top athlete, making his debut on the marathon of Berlin in 2012.

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Trackrecord:

Two-time Abbott World Marathon Majors champion

Three-time world half marathon champion

Three-time world cross country champion

World silver 10,000m medalist

Management: Global Sports Communication

 

Distribution: Espresso Media

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Producer: Miriam Steinberg

Director: Boudewijn de Kemp

D.O.P.: Marc Redmeijer

Sound: Jos ten Klooster

Design: Georgina Vieane